Now, in 2022, we still see many hyper-casual titles among top downloaded or top-grossing games. Understanding the hyper-casual space is important for mobile developers, publishers, and marketers.īack in 2018, a majority of successful mobile games were hyper-casual games. With the success and continued growth of the hyper-casual genre, we can take a step back to take a look at everything that led to the way hyper-casual games look in 2022. Whatever the case may be, the success of hyper-casual games is undeniable – they have changed the mobile gaming industry forever. Some even say it’s more of a business model, rather than a mobile games genre. The term “hyper-casual games” is established in the world of mobile games marketing, but the category still doesn’t exist in the App Store and Google Play Store.
Hyper-casual games are created in a way to be approachable and entertaining by the widest range of gamers. They are simple to construct, but they offer a lot of amusement and replayability.
What is a Hyper-Casual Game?Ī hyper-casual game refers to a lightweight game with minimal design. In this blog post, we'll look at 7 of the most popular hyper-casual games out there and why they're so effective.īut before we do, let's look at what makes a game a hyper-casual game and why they're so effective for marketing purposes. Hyper-casual games are becoming increasingly popular and for good reason! They're entertaining, with easy gameplay, and perfect for mobile marketing campaigns.
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